If you really want change ...
Get some
independent advice!
 847-746-4805

  1. Get new strategies now! Improving your short-term marketing results is not about spending more money, it's about knowing all of your options and where to find more marketing opportunities. 

  2. Creative and Design Services. We offer over 30 years of experience designing marketing for Fortune 500 companies. Stop paying high agency fees - call us.

  3. Database development and mailing list compilation services. We will help identify your best prospects whether you are marketing to consumers or businesses. We offer both profiling and advanced modeling capabilities.

  4. Learn fast with robust testing the key to faster results. Multiple Test cells in every mailing campaign can improve cross-selling, loyalty, testing new offers, and pursuing new customers.

  5. Campaign and production management: Sales Overlays provides campaign management services including design, database, printing and mailing.

  6. Post Campaign Analysis. After each campaign, we can analyze the response and how to improve the next mailing.

*Recommended
reading for business
and personal success:

The Richest Man
Who Ever Lived
 by Steven K. Scott

Marketing to Women
by Marti Barletta

Baby-Boomers:
Ageless Marketing
Strategies for Reaching
the New Customer Majority
 by David Wolfe

*All books available at www.amazon.com

For a personal consultation, 
please call:
(847) 746-4805 or
 email us



 

Direct Marketing Solutions for Corporations and Franchises
4 ways to boost sales in today's economy

  1. Get independent help: Even in this economy, many companies are still not using most advanced or even proven direct direct marketing methods. Is it finally time to allow an independent consultant to analyze your current campaigns? There are plenty of opportunities to improve your results -- but you must be open to change and in some cases, discarding what you are doing. Even Fortune 500 companies, and especially those with large networks of franchisees are struggling to do better (or stay afloat) -- so you are not alone, and we are here to help!

  2. Value-Based Marketing: One of the greatest complaints against advertising by the majority of consumers is that the advertiser “doesn’t know me or understand me.” That’s because most advertising – even direct marketing is not customized or targeted well enough. That's why we recommend that clients study sub-segments within their customer and prospect databases in order to identify which segments are most-valuable and can be targeted via more customized (relevant) offers.

    Example: Marketing to Women is a multi-faceted audience:
    The list below is an example of how many different groups really do exist just within the women’s markets. (This is also true in the baby-boomer, and even small business markets.) It’s obvious that each segment's lifestyles and needs are not all going to be alike. Each will generate different levels of response, product usage, and lifetime monetary value:

    • Baby-boomer women (Today's sweet spot for marketers!)

    • Female head of household with children

    • Young families

    • Women business owners

    • Professional women

    • Senior women

    • College age women, etc.

    The bottomline: 
    Developing and testing sub-segments should not increase budgets very much. The commitment is about embracing a value-based strategy of building relationships with customers based on their real and changing needs.

  3. Franchise and Dealer Support AdBuilder -- the ultimate Brand-Building Solution. Do you support a network of dealers, franchisees, branches, or sales personnel? Here's how to really boost brand visibility, loyalty and local sales. 

    This ultimate brand-builder enables corporate marketers to support any number of dealers or locations with multi-channel sales and marketing content that can be customized for any variety of local efforts. It is proven to cut costs, decrease time-to-market, increase conversion, ensure accuracy, and control brand integrity.

    Our latest addition is an economical solution called MyAdExpress that can be totally self-funding! 

    This solution also includes r    eal-time performance monitoring. Reporting tools allow management to know which dealers are using the marketing, how often, and even what the results are - per dealer!

  1. MARKET NOW to women, baby-boomers, small businesses, and other key markets! These markets may represent your ONLY source of sales growth!

    Click here to learn more about the two mega-markets that dominate     spending in nearly every product and service category

SALES OVERLAYS, INC / Chicago / 2009
Serving businesses & Fortune 500 companies all across the U.S. since 1975